Lawsuits Suck: Minimizing Risk in Behavioral Advertising and Social Marketing
October 23, 2012
Kimberly Herman and Gerald Silver were panelists at this session for anyone interested in the current legal complexities and regulations - and the additional twists and turns that may lie ahead - about Internet privacy law and tracking.
An overview of the current state was followed with a deep dive into how to minimize risk in the digital domain.
This session tackled questions such as:
- How do companies use behavioral advertising and social marketing?
- What are the current technologies being used?
- What is the current state of Internet privacy law?
- Where is the law headed?
- What are current and future government initiatives regarding online privacy and the "Do Not Track" button?
- Given the ever-changing landscape, how should companies evaluate and minimize litigation risk in marketing and advertising?
For more information, go to: FutureM